Not your typical curly hair appointment.
Discover what your curls need, why they need it, and how to care for them.
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Pure Avidity Approach
If you’re ready to make curl care simple and learn about the beauty, needs and nuances of your curls. Read about the only approach to curl care in Orlando that can help you start working with your curls and not against them.
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New Guest Experience
Do salons give you an uneasy feeling in your tummy? Let’s take some of the pressure and stress out of visiting the a new salon. Start by reading about the New Guest Experience to get an idea of what to expect at your 1st visit.
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how to book
Review the New Guest Service options and view the New Guest Booking Process to secure your appointment!
What is The Pure avidity Approach?
The Pure Avidity Approach to curls creates routines to bridge the gap between your lifestyle and what your curls need to thrive!
Hair is a collective of hair strands reacting to the environment. To really understand what is happening with your hair we have to analyze what is happening with your hair strands. This is done by analyzing five natural features of your hair to create a profile of your hair’s unique characteristic. This profile becomes a compass to interpret how your hair strand react to the world around them, taking a lot of the guess work out of caring for your hair!
Meet Nina
Orlando Curly Specialist
No matter if you just starting your curl journey or have experienced success navigating your curls, you most likely you still have question about your hair.
What you need is a specialist that can give you honest answer that fit into your lifestyle.
I’m Nina, a curl nerd and curl specialist since 2016. Versed in working with all curly types and textures, I’m here to helping you build a better relationship with your curls through curl based education and a little science!
Together we can find a system to help you care for your hair in a way that is practical, simple and most important healthy for your curls. Are you ready to have all your curl questions answered?
Helping people find confidence and see the beauty in their curls is my superpower!
you’ll feel
more confident and empowered with the knowledge to care for your curls
New Guest Services
Services ideal for those with curls, coils, or waves. All new guest services includes 2-Step Detox Treatment, Pure Avidity Approach Curly Analysis, Private One-on-one Curl Education Lesson, and curly style.
New Guest Hydration Transformation
Not ready for a haircut…This 90 minute new guest service is a mini version of our “Signature new guest service.” This service includes a Pure Avidity Approach Curl Analysis, detox treatment, cleanse, a private one-on-one curl education lesson specific to your curls and lifestyle, and you will leave the salon with your curls looking their best. No haircut is included in this service! (For best results and to maximize your salon experience please book for New Guest Signature Curly Cut.) $195
New Guest Signature Curly Cut
This service is the most impactful and best option for new salon guests. During this 2.5-3 hour service you will receive a Signature Curly haircut, a Pure Avidity Approach Curl Analysis, detox treatment, cleanse, a private one-on-one curl education lesson specific to your curls and lifestyle in an intimate, relaxing environment. You will leave the salon with your curls looking their best and the knowledge of how to recreate the look. Highly recommended for all new guest, perfect for anyone beginning to embrace their curls or even the curly pro looking for a new stylist. $275
Question about new guest color services? Please visit FAQ’s.
what you’ll get
Curl education to help ease frustration through practical information and techniques.
How do you book?
Please follow these steps for the best results to book a new guest appointment.
How the Process works:
Hit the “BOOK NOW” button below. The link will show all new guest availability for the current month.
Currently booking September 2026 appointments.
All new guest must book a new guest appointment, no exceptions.
If there are no new guest appointments available either:
Check back for any last minute openings, or check the 1st day of the each month for that month’s new guest appointments availability.
Or sign up to receive a notification when the next month appointments are available.
All services by appointment only. No walk-ins.
Have trouble booking or have questions about the process? Send me a quick message or view the FAQ’s below.
What to expect
An experience curated just for you based on an analysis of the natural factors of your hair to create the ideal care plan of you.
to Help ease your anxiety, Learn about The
New Guest Experience
Know what to expect before you even hit that “book now’ button! Everything about the New Guest Experienced is highlighted right here for you.
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What to book...
New guest have 2 options for service appointments. Either a New Guest Signature Curly Cut or a New Guest Hydration Transformation service.
How to arrive to appointment...
To ensure the best possible result of your curly cut, hair needs to be in its natural curly state, down (no ponytails or buns), and 100% dry, with minimal product.
Not arriving to your appointment prepared and on time can adversely effect the appointment, the service styling results, result in additional fees or cancellation of the appointment!
What to expect…
During the service I encourage my guests to come prepared to learn and ask questions! This is your time and I want you to take full advantage!!
Please note:
to see the maximum transformation booking a New Guest Signature Curly Cut service is recommended.
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Consultation...
We’ll talk about your current routine, frustration, and goals.
The Pure Avidity Salon Experience...
We’ll began the your custom experience which includes:
Your cut (if you choose that service option)
2- step detox treatment
Hydration of curls
Styling
And education tailor specifically for your hair/curl.
By the end of our time together…
You will leave the appointment feeling confident of the step you need to practice to recreate your style at home.
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Having a new and thorough understanding of your curls based on the information from your hair analysis
With a curl success starter gift
And within 1-week from appointment will receive a post visit follow up email reviewing the information from their appointment.
New Guest FAQs
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Currently out of love and respect for my current guest I am taking minimal new guest appointments. It's essential to me that my current guests are always able to get on my books for their services and at this time my schedule is at capacity.
To ensure I am continually helping the curly community each month 3-4 new guest appointments are available. Due to the demand for appointments and limited availability, please follow the new guest booking steps above to be able to jump in on all the excitement at Pure Avidity Salon.
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Pure Avidity Salon is located inside the Phenix Salon Suites in the SODO Shopping center between target and the Orlando Health Institute for Learning.
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No.
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Yes, the salon is open til 7pm on Wednesdays and Fridays, and open Sundays (premium pricing for Sunday appointments). Due to the high demand for evenings new guest are not eligible for these appointment times, after initial appointment they can book evenings for future appointments.
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New guest can cancel an appointment online using the booksy app but will need to go through the new guest booking steps for future appointments. If appointment is cancelled within 24 hour of the service start time guest will be charged a last minute cancellation fee.
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My top priority for all salon guests is always healthy curls! So color service are a service exclusive for my existing guest. If you are a new guest interest in color, we will discuss and consult about future color service during your New Guest Appointment.
I offer condensed color service menu options of only natural color Curly Highlights services. (No single process services, gray coverage, color corrections, or fashion color service available.)
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Yes, men and/or children are welcome at Pure Avidity Salon. Pricing for men/children are the same as what is listed on the service menu. It is recommended that children can sit still for at least 45 mins, without an electronic device. Continual movement of the head position while cutting will effect the result of the haircut adversely.
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Due to the demand on my time, I do not offer consultation appointments. All appointments include a time for a detailed construction to review any issues or concerns the guest may have before the appointment begins . If you have further question please feel free to contact the salon.
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Yes, The new guest appointment allows for the maximum amount of time so we can get to know each other, and I can learn your curls. Having this time allows me to give your curls all the love and attention they need!
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Yes, we do offer retail products to purchase at the salon. All our products are safe for curls to help promote healthy hair.